Aaron James Arquero

I help startups shine through actionable business strategy

Magic is a Science

Success is not a game of luck or chance but a thorough analytical methodology infused with creativity


Hubpay • FinTech Startup in Dubai


Develop a Strategy to Grow Unbanked Customer Segment

Resulted in an increase of customer acquisition from 8.36% to 15%


Customer Canvasing

Gather insights on customer needs and preferences through surveys and focus groups.

Identify Obstacles

Analyze the market landscape to find obstacles that prevent unbanked customers from accessing financial services-prioritizing which ones to tackle first.

Activate New Customer Channels

Reach out to customers where they are such as partnering with local merchants and businesses, and leveraging social media,