Developed a strategy to grow specific customer segment acquisition from 8.4% to 15%
By conducting thorough market research, I gained valuable insights into the specific needs of unbanked UAE workers. Armed with this knowledge, I developed a comprehensive framework that effectively caters to their requirements while simultaneously streamlining our operations.
American Girl • Majid Al Futtaim
Developed a Strategy to Increase Summer Sales by 20%
Tasked with improving summer sales, I devised a multi-faceted approach to boost interest: partnering with local influencers, starting a brand new campaign, and fine-tuning promotions